The user survey results (carried out in the early stages of the redesign) were analysed to produce a series of typical user personas. These personas represent the main user segments for the site in terms of occupation, age, gender, online frequency, connection speed and online habits and experience. By it's nature a local authority website will draw many distinct types of users but the personas here should represent a good cross section of our audience.
Overview
Mary |
Aged 38 Married with two children. Relocating to Aberdeenshire |
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Bob |
Aged 53 Middle-aged divorcee with two grown-up children. Looking for random information about the area - browsing/surfing |
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Gemma |
Aged 26 No children, lives in the City Centre. Would like to work for Aberdeenshire Council. |
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Sandy |
Aged 45 Local Small Businessman. Looking for Specific business information. |
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Deborah |
Aged 36 Aberdeenshire Council employee. Looking for resources and information relevant to her work. |
Harry |
Aged 29 Young professional career orientated. No children. Lives in City Centre. Looking for specific regional information relevant to his work as a Solicitor. |
