Quarter 1 2007
Welcome to the first of our new Quarterly Website Reports. These are intended to give Content Editors, Contribute users and others with an interest in our website an update on what's been happening, how well we've been doing and what developments are coming up.
This quarter we feature:
Developments
Since January the following developments have gone live on the site:
And coming up in the next few months:
- Election Results
- Council Tax and Housing Rent Payments
- Building Standards Register
- Museums Catalogue
- Peterhead and Fraserburgh Webcams
- More Forms
Performance Measurement
These figures are intended to give a snapshot view of performance across three key areas for the website as defined by SOCITM's annual website survey Better Connected. These areas are how useful is the site, how usable is it and much is it actually used.
| Measure | Description | Result |
|---|---|---|
| Useful | ||
| Information | Scottish Services List (SSL) items with adequate published content | tbc % |
| Currency | Content pages updated within the last year | 54.7 % |
| Forms | Available online forms (paper-based equivalent) | 3 |
| Transactions | Available online transactions (e.g. renew library book, pay Council Tax) | 1 |
| Usable | ||
| Availability | Time site home page was available to users | 99.7 % |
| Quality | Pages passing basic site validation test | 89.2 % |
| Accessibiilty | Pages passing automated Level AA compliance test | 92.4 % |
| Response | Time taken to load home page on broadband connection | 2.02 sec |
| Used | ||
| Enquiries | Internet enquiries received | 7,326 |
| Forms | Online forms submitted | 1,645 |
| Transactions | Transactions submitted | n/a |
| Users | Average individual site users per day | 2,185 |
| Visits | Average site visits per day | 5,707 |
| Pageviews | Average pageviews per day | 40,667 |
Statistics
Don't forget that user statistics are still published every month. The regular analysis now includes both monthly and annual comparisons for overall use, the top 20 content sections and other selected pages and sections. This year we've also featured detailed figures for clubs and societies, news stories and international visits.
The headline annual comparison figures for this quarter are down, in the main due to less use of the school closures pages. Who would have thought that there could be a link between global warming and our website statistics!
Click Density
The web team have recently setup a new service which analyses where users click on pages. This allows us to look in more detail at how our users are interacting with various pages across the site. To give you an idea of what this looks you can see the "heat map" for recent clicks on the home page below.
As you can see almost all of the links are getting some clicks but, as might be expected, some parts of the screen are much more popular than others. For example the A- Z Index, Search, Jobs and Planning links are attracting most clicks at the moment.
The web team will be looking at how to use this information to improve usability of future home page designs as well as other key pages around the site. Just contact us if you are interested in seeing a heat map for your own pages.
Gateway Aberdeenshire Strategy
As part of the Customer First programme the Gateway Aberdeenshire Project Board, who have overall responsibility for all aspects of the development of our website, were recently asked to develop a Vision and supporting Strategy for the next two years. This will sit alongside the visions of other related projects such as Customer Relationship Management (CRM), Entitlement Cards and Common Address Gazeteer (CAG).
The agreed Vision is to:
Provide an excellent website which consistently delivers quality current content, a compelling user experience and supports widespread use of self-service transactions
The supporting Strategic Intentions and Key Objectives make up the Gateway Aberdeenshire Strategy 2007/09.
If you have any questions about Gateway Aberdeenshire please contact the Project Leader, Chris Clelland, or any of the Board members:
- Keith Newton - Area Manager(Chair)
- Alison Barrett - Finance
- Elaine Duffy - Education & Recreation
- Andrew Hillier - Chief Executives
- Bruce Mann - Planning & Environmental Services
- Amanda Roe - Housing & Social Work
- Carol Simmonds - Transportation & Infrastructure
