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Goal Measure Comments on Achievement
Improve accessibility Web Accessibility Initiative (WAI) Level AA compliant
  • Consider accessibility principles throughout all developments including Content Management System (CMS)
  • Linked to Web Standards compliance
Improve usability Above 80% overall task success rate and below 3.0 average task rating (see previous usability study)
  • Restructure site to provide an intuitive structure and navigation scheme
  • Include additional navigational aids such as breadcrumb trail and related sections cross-linking
  • Improve search result relevance and functionality with eGMS compliance
Increase direct Service content creation 50% of updates completed by Service staff within 6 months
  • New CMS to deliver a simple interface for direct content editing while maintaining Web Standards compliance and site structure flexibility
Increase site use Increase site visits to 150,000 per month by June 2005
  • Develop new site features including events calendar, online mapping and forms store
  • Consider other content “hooks” such as weather forecasts, webcams, newsfeed and downloadable wallpaper
  • Include standard page features such as print page, email link and bookmark button
  • Produce marketing strategy including formal launch
  • Linked to Web Standards compliance, improved usability and reduced download times
Reduce page download times

Total page size not to exceed 80k for home page and 60k for standard content page (see Competitive Analysis)

  • Text-based navigation
  • Searchable library of optimised images for content editors
  • Linked to Web Standards compliance
Simplify Electronic Service Delivery (ESD) integration eGIF compliant applications (including CMS) wherever desirable and practicable
  • Technical architecture of site to afford simple and flexible application integration
  • Linked to Web Standards compliance
Widen client device compatibility XHTML 1.0 (Transitional) and CSS 2.0 compliant
  • Consider web standards principles throughout all developments including CMS
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